Web sites are becoming exponentially more complex and more expensive, and the terms that describe the technology are becoming equally sophisticated and diverse.

At the same time, people purchasing web sites are seeking advanced features, and may be confused by the plethora of terms.

Web development firms should describe the services such that a potential client can understand the services offered, without concerning themselves with the underlying technology.

Equivalent terms

• Content Management System (CMS) / Blog - means the client can edit the content on the site without special technical skills or tools
• ecommerce - Web based sale of goods
• Open Source Applications - Commercial code that can be customized or extended
• Validator - Used to ensure the web site code complies with standards. Indicates an attempt to develop quality code

In addition, they should highlight sites that reflect their strongest market share.