This link allows you to enter a name and an email address and makes a great video promoting the person as a Presidential candidate.
The whole concept is excellent for the following reasons:
- It is fun, and funny.
- It is timely.
- It is free.
- It encourages people to enter their friends’ name and email addresses.
Unfortunately, they don’t have a free demo, so you can see the final product. This is one that was posted on YouTube.
The company gets people to see their product and have fun. They also get contact data for people.
It may be worth considering this type of marketing if you have a budget that allows it. Humor is valuable, but the real key is to engage the site visitors and to allow them to share your site’s content with their friends, without appearing too agressive. For example, if you sell hats, you could allow people to upload their photo and see one of your hats on it. Give them a link to the image and they can share it with their friends. It is more fun than ‘Tell-A-Friend’, and does a better job of highlighting your products.
This can be approached in several different ways, depending on the type of product or service you provide, and the type of people you want to attract. It can be timely, as the news3online service is, or product based, such that with new products, a new marketing adventure is offered. Publicizing the scheme might be done through PayPerClick ads - with little demos.
It is extremely important to ensure you never abuse the information entered. It may even be good to destroy it after it is used. The objective of this system is to bring people to the site, not to initiate further interaction. If you have a good site and quality products, the site visitors will see the value.