‘Social networking’ is passing. People who want to interact on the web have found their communities and enjoy them. The ‘net can only support so many social networks. People can only be part of so many social networks.

The cost of the sites and servers and the difficulty in creating sustainable revenue have made the pursuit of a social network as a service or product less attractive.

Most users don’t want to pay to be part of the community.

Most people don’t click on pay-per-click advertisements, just as they don’t watch most television commercials.

Professional networking will continue to be valuable, but as a cooperative resource. These networks will likely be fairly well-funded voluntarily by members that can afford to contribute - as they benefit greatly.