Advantages of Integrated Content

  • Seamless, cost-effective integration. Only one instance of the design must be maintained, and, since it is sourced from a single point, it will look better, and adjust as the content changes.
  • Unified search results. A single search function can search all elements of the site, the content, forums, blogs, images, contact opportunities.
  • Ease of navigation. Navigation through a single application is generally simpler than paging through different ones. Consistency is assured.
  • Single administrative interface. Content editors and maintainers only have to learn how to use one system.
  • Reduced cost. eZ Publish is free.
  • Effective cross-referencing tools. eZ’s editor has an excellent way to linking within the site to help a visitor find additional information. If the content changes, the link will adjust.
  • SEO. Building a single site with a robust collection of content consolidates the resources. Distributing them to other domains and subdomains may dilute the effectiveness of the content. In addition, the majority of the page rank equation is computed from external links to the site, the more links from high-ranking pages you have to your site, the higher the rank. Even if the blog is on a separate subdomain or domain, it won’t significantly increase page rank unless it becomes very popular.
  • Content is still king. The location and software running the blog is secondary to the content. Without quality posts, the blog will not attract readers or followers.
  • Visitor participation and contributions. Using a single application allows people to register and share their ideas in more than one area, commenting on a blog or post, accessing restricted content, joining a forum, or even contributing posts.
  • Corporate, brand, and product focus. A single central site ensures visitors are focused on the company, brand, and product. They won’t get lost during transitions to other sites, or frustrated by new page loads.
  • Control. Hosted applications limit the control available, for example the addition of bookmarking links.
  • Visitor trends, statistics and tracking. Distributing the tracking across different systems makes it more difficult to monitor visitors behavior.