A website that includes a blog should consider:

• Blog posts must be professional. Language, vocabulary and spelling should be consistent with the target audience. If it is a professional services company, there should be no misspellings, no slang, no casual language.
• Comments and feedback should be managed carefully to ensure they are consistent.
• Blog content should be integrated into the site search. If there is more than one application running, the search system should search all content.
• Current content is vital. An inactive blog projects the image of an inattentive administrator. If you don’t have time to post material, it is better not to have a blog.
• Truth and honesty are extremely important. If a client was lost, regardless of the reason, associated posts should be modified to focus on the services performed and the client identification should be completely removed.
• Avoid negative connotations. If a client was desparate and you helped them, the circumstances should not be described, only the assistance provided. No one wants to be labelled as ‘in a panic’. No one wants it publicized that there were problems.
• All posters should avoid a personal perspective (unless appropriate). Posts should be written as representing the company’s activities, not an individual’s experiences. This will vary based on the people involved.
• Don’t brag, inform.